Trends

11 SEO tips for website localization

When entering a new market where people speak a different language – you’ll need an SEO strategy to fully exploit market opportunities. The title of a research conducted by Common Sense Advisory tells it all: “Can’t Read, Won’t Buy…”, as the vast majority (85.3%) of respondents felt that having pre-purchase information in their own language is a critical factor in buying services.Most global digital agencies tell you that an SEO strategy should come first when designing a new website as SEO will affect site structure, content, design – the whole project. Read the full article

Chinese is the most compact language

If only we could post in Chinese! According to a recent study, the same text can be up to 70 percent shorter in Chinese than in English. That is, we could share three to four times more info within – say – a Twitter post with you. Chinese is thus ideal for micro-blogging, as these texts tend to have a maximum expanse of 140 symbols. But don’t worry: we will not switch over to Chinese immediately, as we don’t speak this very particular language on a professional level. Read the full article

Global premiere for a global product: wanderings with Easyling

Almost five thousand miles (eight thousand kilometres): that’s how much business travel we have had in the recent few weeks in connection with Skawa. No matter how tiresome this period was, it was worth the effort: we gained a lot of encouragement and experiences.[![The Next Web logo](https://storage.googleapis.com/skawa-wp-easyling.appspot.com/TNW-300x125.jpg) ](https://storage.googleapis.com/skawa-wp-easyling.appspot.com/TNW.jpg)First in the line was The Next Web in Amsterdam, a huge conference on the future of web business, where start-ups like us also had a chance to present their products, developments. Read the full article

How does Easyling work?

Website translation was never simple. So you might wonder how could a professional translation service for your website work with one click? Let us show you the 5 steps you should follow to utilize the services of Easyling: 1. Extract the text Just enter your website address and Easyling extracts all the text and images that need translating. No need to putter about with Word or Excel files, translation can start right away! Read the full article

Breakthrough at How to Web

The first, but definitely not the last triumph of Easyling ticked off. As a proud father, I’m thrilled to announce that Easyling, our cloud-based website translation proxy solution won first prize atStart-up Challenge “How to Web 2011”, the biggest web conference of Central and Eastern Europe. Yesterday, we presented our latest business solution to 750 experts attending the finals of the competition. I have to confess: we are totally blown away by the victory. Read the full article