Business development resources for freelancers and LSPs
Apr 17, 2014 - Easyling.com
To make a living in the translation industry, translators will benefit from being proactive about marketing their services and building their own brand. This is kind of obvious and no different from any other field. To support the growth of your business, Easyling created some useful tools and plan on continuing to do so. (See our previous articles about Income diversification and Easyling’s Sales Tool.)
Translators will benefit from networking with peers, sharing thoughts and tips with colleagues and getting inspiration from time to time. Read the full article
Analytics, Easyling, and You
Mar 28, 2014 - Easyling.com
Google’s Analytics platform is a great tool for measuring site impact and coming up with new ways of improving your site. If your site is already using Analytics, you’ll be able to track both the original and the translated site with the same tracking code (in fact, this is already happening), but by default, Analytics will group the hits from both domains, original and translated, into the same view, and you’ll be unable to separate the impacts of both from one another. Read the full article
The Bleeding Effect
Feb 14, 2014 - Easyling.com
When using a translation proxy, a frequent question is how new/updated content is handled, because of the time it takes for translators to process the new content and prepare their translations. Apart from using machine translation as a stop-gap measure, the most effective approach is using a staging domain to host your content only for linguists’ eyes before publishing it (and its localized version) for the world to see.Easyling offers the possibility of using staging domains that only the translators may access to process content before publishing. Read the full article
Easyling for unbounce
Sep 6, 2013 - Easyling.com
We are proud to announce our special partnership with unbounce, a tool to help you create ultimate landing pages. As a result of our collaboration, you can make multilingual landing pages with unbounce and Easyling ready for A/B testing on any market.
Unbounce is designed with conversion in mind. It empowers you to maximize your marketing spend by building high-converting landing pages that increase campaign ROI.
Copywriting is undoubtedly one of the most critical areas of creating well-performing landing pages. Read the full article
How to sell your translation services with Easyling?
Aug 7, 2013 - Easyling.com
Following up on our newsletter topic at ProZ.com let us explain in details how translators can use Easyling for income diversification in practice: 1. Where is your hidden market? Despite of the fact that visitors are 6 times more likely to buy on the sites translated to their local language, (source: CommonSenseAdvisory) the majority of websites are still only available in one language. Why don’t all companies translate their sites to several languages? Read the full article
